[Webinar] Is Your Hypothesis Testing Actually Giving You Grounds to Move Forward? ~ Practical Methods for Validation Design and Breaking Through Internal Gates to Advance New Business in the AI Era ~

We will be hosting a webinar on the theme of "hypothesis testing" on Thursday, October 1, 2026, aimed at those involved in new business development.

Moving beyond hypothesis testing as mere "research" — toward decisions that drive your business forward.

In new business development, hypothesis testing is a critical process for assessing the viability of a business and advancing it to the next stage.
On the other hand,
"We conducted numerous customer interviews, yet were still unable to assess the viability of the business."
"We ran a proof of concept, but it did not lead to any decision-making thereafter."
"We have validation results, but they are not strong enough to serve as grounds for obtaining internal approval."
There are no small number of new business projects that struggle with challenges such as these.

What matters is not simply "conducting validation," but rather clarifying what information is needed for the next decision, and working backwards from that to design your hypotheses and validation methods.
Furthermore, with the advancement of generative AI, it has become possible to streamline a wide range of tasks in new business development, including market and competitive research, hypothesis divergence and organization, validation plan creation, and customer interview analysis.
However, simply using AI does not automatically improve the quality of validation or the accuracy of decision-making. What is important is distinguishing between tasks that can be delegated to AI and judgments that require human engagement, while steadily building up the "evidence" needed for commercialization.

About This Webinar

In this webinar, our CEO Konno, who has accompanied large corporations through their new business development journeys, will explain the approach and practical methods for hypothesis design and validation — ensuring that hypothesis testing does not end as mere "research" or "experimentation," but instead connects to decision-making for commercialization and breaking through internal approval gates.

We will also introduce how to incorporate generative AI into the hypothesis validation process to advance new business development both efficiently and effectively.

This webinar is recommended for those who are advancing hypothesis validation for new businesses but face challenges such as "not knowing what to validate next," "being unable to connect validation results to commercialization decisions," or "wanting to know validation methods that can drive internal decision-making forward."

■ Event Details

For details and visitor registration, click here (You will be redirected to an external site)