Break away from an overemphasis on technological development and accelerate customer-driven commercialization
Although the technology and ideas exist, they have not been able to translate them into a business plan that will resonate with customers.
This is a practical program that provides consistent support for addressing such on-site issues, from identifying customer issues to verifying them.
Moving away from development and evaluation that is biased toward engineers, we clarify what problems we are solving for whom. By repeatedly building and verifying hypotheses in short cycles, we ensure that the seeds of business are nurtured. The structure is feasible even for those with little knowledge of business development, and even engineers working on business for the first time can work towards creating new value through a process that is convincing.
For those who have the following concerns
At any phase, we can combine and test issues to suit the client's situation.
Furthermore, there are cases where issues that were not initially anticipated are discovered during the verification process and are reported as additional information.
01
Customer issue verification
Customer–Problem Fit
You want to find enthusiastic customers, but you don't know who to meet.
It is difficult to distinguish between users' "superficial requests" and "real problems."
02
Solution Verification
Problem-Solution Fit
Even when I propose something to a customer, it just ends with a "like" and I can't be sure it really resonates.
I don't know how to create a minimum prototype or what criteria to use to allocate resources.
03
Product Verification
Product-Market Fit
There is little usage data, so it is difficult to determine whether the functions we have created are being used.
Customer feedback is inconsistent, making it difficult to know which improvements to prioritize.
04
Market validation
Solution-Market Fit
There is no quantitative basis for whether the market will actually expand when the product is scaled.
I'm worried about how to explain "marketability" to investors and internal decision makers so that they will understand.
Strengths of BIRD INITIATIVE
What can we do together?
Case Study Showcase
Co-Creation Program Case Study – Regional Healthcare Solutions Leveraging Generative AI
Technical Dialogue - R&D Management Required in Uncertain Times -: Fujifilm Business Innovation Co., Ltd.
New business development support case study: From business planning to company launch (design support): PLiBOT Co., Ltd.
MVP development support
An MVP (Minimum Viable Product) is a minimal set of experiments to validate your most important hypotheses.
Reduce investment while the probability of success is low, and upgrade as the probability increases
It is important to define requirements as an MVP.
We provide MVPs that focus on key points based on our knowledge of supporting new business development.
Healthcare business example
The app required for hypothesis verification was developed in just two months (one-third of the expected time) until it was ready for customer testing.
We clarify hypotheses, identify the optimal MVP, and design and implement minimal experiments.
