【Webinar】How AI Personas Are Changing the Way We Develop New Businesses Exploring Unknown Customers and Refining Business Ideas: A Practical Guide to Using "BIIM Cloud"

On Thursday, November 12, we will host a webinar on how to use "AI personas" to test hypotheses in new business development.

In traditional hypothesis testing, teams define a customer profile (persona) based on the experience and knowledge of the person in charge, then validate it through actual interviews. However, if the assumptions differ from real customer needs, revisiting and reworking the hypothesis takes a great deal of time and effort.
Advances in generative AI are opening up new possibilities for how hypothesis testing is carried out.
This seminar introduces a new approach to hypothesis testing. You will use "AI personas" to explore and compare multiple customer profiles while refining your business ideas.
AI Built Specifically for New Business Development「BIIM Cloud」The session includes live demonstrations and explains practical ways to use the tool: exploring customer profiles, understanding problems and needs through conversations with "AI personas," improving ideas, and preparing for real customer interviews.
The aim is not to replace real customer interviews with AI. Instead, you broaden and deepen your hypotheses beforehand, so you can draw out more essential "voice of the customer" insights and raise the quality of validation on the path to commercialization.

■Main Topics Covered
• Structural challenges in the traditional hypothesis testing process
• Exploring customer profiles with "AI personas" and developing multiple parallel hypotheses
• AI Built Specifically for New Business Development「BIIM Cloud」• Live demonstration: customer exploration, customer understanding, idea improvement, and interview preparation
• Differing perspectives of users, adoption champions, and decision-makers in B2B businesses
• How to improve interview quality with "AI personas"

■Who This Seminar Is For
• Those who have a new business idea but struggle to deepen their understanding of customers and aren't sure how to turn it into a viable business
• Those whose business development is stalling because customer interviews and hypothesis testing take too much time
• Those who want to explore new customer segments and market opportunities without being constrained by their own company's experience or existing customer touchpoints
• Those who want to capture customer problems and needs from multiple angles and sharpen the accuracy of their business ideas
• Those who want to learn concrete ways to use generative AI in new business development
• New business development staff, and business contest organizers, who want to use AI to make the hypothesis testing process more efficient and more advanced

■Event Overview

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